Creating a “Net Positive” event
Super Bowl is an exceptional, record-breaking event, that brings together hundreds of millions of people. “We are not just hosting the Super Bowl. We are redefining it”, says Keith Bruce, Super Bowl 50 Host Committee CEO.
“Super Bowl is also the first sports event in United States to power fan buses with renewable fuel”, reveals Bruce. “We hope future sporting events will see the success we’ve had here in the Bay Area with Super Bowl 50, and they too will use renewable diesel to advance their cause.”
As part of one of the world’s biggest sporting spectacles, The Super Bowl City fan village has been planned with a focus on creating a “Net Positive” event.