Why is the Nolla campaign by Neste important?
I study economics, so I’m very aware of how important it is that companies take responsibility and follow sustainable guidelines. They can adapt a central role in bringing forth solutions that help build a cleaner world. In respect, the role of a single consumer is much more limited. Companies can set an example in a wider perspective and for a significantly wider audience.
Being a part of this project has been interesting and I’ve been happy to learn that Neste is developing new solutions and prioritizing the well-being of both people and the environment.
Nolla is a fun concept, because it goes to demonstrate that it is possible to live with minimal emissions even outside our daily routines and environment. All we need to do is consider our actions and decisions from a sustainable aspect – which is exactly what the Nolla campaign encourages us to do.
Making a change requires every level of the society. Large companies like Neste consist of real people and thus it is important that they have incorporated sustainability as a long-term standard.
Why is it important that companies set an example?
The thought of reducing personal carbon emissions and waste might be familiar to many, but a lack of example might make it difficult to incorporate new habits into daily routines.
Personally, I believe that setting an example and sharing personal experiences is the most effective way of inflicting change. Individual consumers might be overwhelmed by all the new things they need to learn, so it is important to highlight the power of cooperation. So let’s do this together!
What have you done to minimize your personal carbon footprint? Tell us here by 21.8. and win a getaway to the Nolla cabin!