Stockmann x Nolla: Conscious choices in home decor are central in building a sustainable lifestyle

Reducing the carbon footprint of our homes’ decor is easy with small, everyday choices. Decor of the Nolla cabin was hand-picked from the Stockmann Sustainable Collection, where sustainable materials, local origin and quality play a key role.

Buy local, think global

An easy way to make more sustainable purchases is to buy items that are produced locally. Many beloved Finnish design brands continue to design and produce their products in Finland. The products of local brands are often both environmentally and socially sustainable.

The Nolla cabin showcases Finnish design from brands such as Hakola, Fiskars and Lapuan Kankurit. The minimalistic and clean aesthetic of Finnish design perfectly supports the authentic atmosphere of the wooden cabin, with its breathtaking archipelago view.

Recycling is the new black

The use of recycled materials in decoration has become a megatrend that shows no signs of fading. Production chains speed up and become more environmentally sustainable, as surplus, cut waste and recycled raw materials are given a new life.

Several products chosen for the Nolla cabin from the Stockmann Sustainable Collection have been made out of recycled or surplus materials. The canvas bags reserved for carrying groceries and water containers have been produced by Globe Hope, who make their products out of textile industry surplus and cut waste. At least 70% of the materials used to manufacture Fiskars kettles are recycled from old kettles and pans.

Quality materials are key

Materials play a central role in making sustainable decisions. When choosing textiles, for example, taking a closer look at the wash label is extremely important, because some textile fibres are significantly more sustainable than others. Growing linen, for example, requires far less water and pesticides than a cotton plantation. In utility and kitchen ware, renewable materials such as seagrass are a sustainable choice.

Quality, usability and sustainability were the key elements of all items chosen for the Nolla cabin. The cabin features textiles made of ecological materials such as linen, jute and bamboo, and accessories made of Scandinavian wood. The Bagassi tableware is manufactured from a residue fibre of the cane sugar production process, and will decompose in a few weeks within a compost.

Building a cleaner future together

Smarter decisions at the register are a simple way to impact the future. Thus, demanding sustainable choices, not only from ourselves, but also from the companies around us is central in building a better world.

Neste and Stockmann are both large Nordic enterprises that work hard to build a better and cleaner world for future generations. Hence, being a part of the sustainable lifestyle that the Nolla cabin aims to demonstrate was a natural role for Stockmann. All the home decor elements chosen for the Nolla cabin, from textiles to kitchen utensils, are from the Stockmann Sustainable Collection.

The Nolla cabin and its sustainable decor are open for the public on Keskuskatu, in the Helsinki city center, from the 30th of July.

We have embarked on a journey towards a carbon neutral future. However, it takes more than one to reach zero. Together with our partners, Neste will explore new ideas and steer the world towards a better future.