29 November 2017
Neste winner at the tve Global Sustainability Film Awards
The prize was received by Sirpa Tuomi from Neste together with Janni Widerholm and Iikka Maunumaa from TBWA. Left in the picture Nick Bridges from Choice International Ltd.
The film "Everybody dies, but not everybody lives" produced in cooperation with Neste and Youtube artist Prince Ea has won the tve Global Sustainability Film Award in category Reshaping the Economy on 27 November 2017.
Neste's film received compliments on its fresh take on a globally impactful message.
According to Nick Nuttall, Director of Communications at UN Climate Change and chair of the judges: "The film captured the aspiration of a world in search of a better future, the need for everyone to stand up and act-it is a credit to Neste that it had the courage to go beyond the usual corporate style. In choosing this actor and this monologue Neste signalled it had a transformational vision of its role as a business and was determined to take a very different and ever more sustainable path now and in the years and decades to come."
"We are very happy about the award, as we were competing with world-class companies and brands. The finalists included e.g.Rolls-Royce and Du Pont. The film we created with Prince Ea has won people's hearts all over the world and helped them accomplish changes in their lives that they did not previously have the courage or motivation for. This award once again demonstrates the power of touching content," says Sirpa Tuomi, Marketing Director at Neste.
The "Everybody dies, but not everybody lives" video
The video, which has reached more than 180 million viewers and was created in cooperation with Prince Ea, is part of Neste's global Pre-order the Future project, which sought to develop innovative ways to utilize renewable materials in the production of goods and services together with the general public. The project also produced the learning game EduCycle, which utilizes augmented reality to help children understand through a game how people's choices affect emissions into the air. The agencies behind the winning film "Everybody dies, but not everybody lives" included TBWA\Helsinki, Cocoa Mediaproductions and Vizeum.
Further information: Sirpa Tuomi, Marketing Director, Neste, tel. +358 50 458 8335, sirpa.tuomi(@)neste.com
Neste in brief
Neste (NESTE, Nasdaq Helsinki) builds sustainable options for transport, business and consumer needs. Our global range of products and services allows customers to lower their carbon footprint by combining high-quality and low-emission renewable products and oil products with tailor-made service solutions. We are the world's largest producer of renewable diesel refined from waste and residues, and we are also bringing renewable solutions to the aviation and plastics industries. We want to be a reliable partner with widely valued expertise, research and responsible practices. In 2016, Neste's net sales stood at EUR 11.7 billion, and we were on the Global 100 list of the most sustainable companies in the world. Read more: neste.com
The tve Global Sustainability Film Awards
The tve Global Sustainability Film Awards is in its sixth year, and has for the past two years concentrated on the UN Sustainable Development Goals, which have set ambitious targets for world development. This year, it was reported to have received films from more companies than ever before in the Awards' history. The chair of judges is lead by Nick Nuttall, Director of communications for UN Climate Change. Other finalists included Rolls-Royce, P&G, HSBC and Selfridges, of which Rolls-Royce competed in the same category as Neste.