26 September 2016 at 5.30 pm. (EET)
Neste and Prince Ea investigate the future of learning - could this be Neste's second multi-million view video?
Neste and the spoken word artist Prince Ea have unveiled the latest collaboration in their forward-looking Pre-order the Future project, this time with a film that focuses on the future of learning. The new film aims at pointing out the importance of bringing modern methods and technology to classrooms. This would enhance children's education and make learning more relevant and inspiring to today's world.
"The ways in which we teach children will play a hugely important role in all of our futures. As a company with innovation at its core, Neste is dedicated to supporting and developing learning methods that foster a spirit of creativity," Neste's Senior Vice President of Communications and Brand Marketing Osmo Kammonen explains.
The latest spoken word piece, The People vs. The School System, is Neste's second film made in partnership with Prince Ea. The first film, entitled Everybody Dies, But Not Everybody Lives, engaged people across the world, reaching a pinnacle of over 93 million views and 1 million shares on social media.
In the new video, Prince Ea expresses a vital message about how we can educate and inspire children in ways that support their creativity and individuality. There is no such thing as an untalented child; everyone has their own unique abilities. Some children excel in art, others may have a special knack for science. Education should help children to find their respective gifts and nurture their curiosity. It should support every child on this journey by letting them discover for themselves the way of learning best suited to their individual needs.
Neste is committed to encouraging this change with their Pre-order the Future product concept called EduCycle - a holographic teaching platform that enables modern and interactive learning.
Check out the video and read more about the project at: neste.com/preorderthefuture
Senior Vice President,
Communications and Brand Marketing
Osmo Kammonen, Senior Vice President, Communications and Brand Marketing, tel. +358 50 458 4885, osmo.kammonen(at)neste.com
Project website: www.neste.com/preorderthefuture
Photos for media use
Neste in brief
Neste (NESTE, Nasdaq Helsinki) creates sustainable choices for the needs of transport, businesses and consumers. Our global range of products and services allows customers to lower their carbon footprint by combining high-quality renewable products and oil products to tailor-made service solutions. We are the world's largest producer of renewable diesel refined from waste and residues, and we are also bringing renewable solutions to the aviation and plastics industries. We want to be a reliable partner, whose expertise, R&D and sustainable practices are widely respected. In 2015, Neste's net sales stood at EUR 11 billion, and we were on the Global 100 list of the 100 most sustainable companies in the world. Read more: neste.com
Richard Williams is a famous spoken word artist and an Internet sensation better known as Prince Ea. The strong-minded artist is also well known for raising awareness around environmental issues through his inspiring and attention grabbing videos. Prince Ea is widely recognized for his spoken word videos that have gathered over half a billion views on Social Media in addition to over 2.5 million followers on Facebook. He is a charismatic speaker who has made several appearances at global sustainability events.